BOOG x Zay

Our first entry in the UNMASKED Collection is designed in collaboration with Tampa Bay Buccaneer Defensive Back, Isaiah (Zay) Johnson. Johnson played his college football career at the University of South Carolina and Kansas University. We decided to choose “Zay” (his nickname) as our first client because he is someone who understands the grind of being in the NFL (National Football League) knowing everyday isn’t promised, leaving your heart and soul on the field is the only thing you can do.

Headed into his 3rd season in the NFL, this shirt is inspired by his unconventional journey to the league. Having suffered a season ending injury his first college game, playing at 4 schools over 5 years (including a stint at a junior college) and getting picked up as an undrafted free agent with the Buccaneers.

Zay’s unconventional path, his strength, determination, and focus are embodied in the strong, bold lines interrupted by breaks and variations on our signature Keybo design. As with every Customs Collection design, this piece also feature’s Isaiah’s initials on the back, marking it as a one of a kind Booganonymous creation.

Follow Zay’s incredible journey @iisaiahj on Instagram.